Surreal Notions

Plumkeeper is a new social network focused on parents.  More specifically the mothers of young children.  It’s part social network (share things with friends and family in a closed network) and part scrap blog (different types of data within a journal metaphor).  I worked with Kyrie Robinson and the Plumkeeper co-founders Perry Mizota and David Straus.

Unlike existing social networks, Plumkeeper lets the parents control who is allowed to see or contribute to the information.  This control allows parents to document everything in one place – regardless if the rest of the family and friends should be kept in the loop.

Now, the really cool part is how parents can contribute… however it’s convenient at the time.  Phone, email, IM, SMS etc.  They’re all ways to easily capture the moment, no matter where you’re at or what you’re doing.  This allows parents to capture those cute little moments when a child discovers something, says something or does something.  Once captured, parents can go back to elaborate on the event, add additional content such as pictures, and ultimately create a physical production (e.g., a memory book).  This makes documenting a child’s life for later nostalgia (or diner torture with a date) a cinch.

I had a great time working with this crew and hope to see a spectacular product develop over the next couple years.  Assuming I ever get around to that whole family thing, I know I’d want to use something like this.